AIE — Daniel McKinley - Graphic Designer

Academy of Interactive Entertainment

Graphic Designer
2019 - 2026

The Academy of Interactive Entertainment is a not-for-profit specialist educator established in 1996, and the first video game school in the world. With four campuses across Australia and two locations in the US, AIE trains students for careers in game development, 3D animation, visual effects and filmmaking. AIE's instructors are working industry professionals, its graduates are sought after by studios around the world, and its curriculum continues to evolve alongside the industries it serves.

As the organisation's sole graphic designer since 2019, I’ve been responsible for the full scope of visual communication across AIE and its associated organisations. The work spans brand identity, print publications, maintaining design templates and brand guidelines, event collateral, advertising campaigns, landing pages, email communications and video production. Throughout, I've worked closely with stakeholders across all campuses to scope requirements, translate complex briefs into clear and engaging visual outcomes, and deliver work that meets brand standards, accessibility requirements and the values of a not-for-profit education institution, all while managing a high volume of concurrent projects to tight deadlines.